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  <url>
    <loc>https://www.andrealauzon.com/lumico</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-07</lastmod>
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      <image:title>Lumico</image:title>
      <image:caption>I started by having a digital meeting with the client to understand how Covid affected their business and what branded material they were in need of and what our team could provide for them. Then after the initial assessment I created a presentation going over some options and developed a plan that would maximize the clients deliverables with our limited time.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Lumico</image:title>
      <image:caption>I then created a rough draft of the brand stationary, followed by another meeting with the client to discuss direction and get any personal info needed for the stationary and business cards. Then we presented a proposed wireframe and plan for the website and got any necessary copy from the client for it. After all the copy was finalized with the client the final touches were put on the brand materials and website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791928398-VORAX5NEJ004RZL2I294/Screen+Shot+2021-02-08+at+3.28.25+PM.png</image:loc>
      <image:title>Lumico</image:title>
      <image:caption>Finally, the brand materials were then exported in a ready to print format as the client wanted to put them into production as soon as possible. We then finalized the website and consulted the client to ensure it had everything he needed before publishing. Once the website was live I then worked to create some branded images for our Social Media Manager to use on their pages to announce the new website.</image:caption>
    </image:image>
    <image:image>
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    <image:image>
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    <image:image>
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    <image:image>
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    </image:image>
    <image:image>
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    <image:image>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791928493-RSNMRV26RYE4Q18Q41IG/Business+Card+%5BBHINDER%5D.jpg</image:loc>
      <image:title>Lumico</image:title>
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    <image:image>
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      <image:title>Lumico</image:title>
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  </url>
  <url>
    <loc>https://www.andrealauzon.com/hrb</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931174-Y2KB3C3TQAODKLBDY68A/HRB+Brand+Guidelines2.jpg</image:loc>
      <image:title>HRB</image:title>
      <image:caption>I started by having a digital meeting with the client and getting her to identify her current branding problems. Then after the initial assessment I created an inspiration mood board and consulted with the client to assess brand direction, aesthetic, and client pain points.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931181-ZH66XVEWTHM4N1T3UL4R/dev+3+copy.jpg</image:loc>
      <image:title>HRB</image:title>
      <image:caption>Once all the branding was completed and the client was happy with her new brand guide I aided our teams Web Developer and, within the limitations of our clients CMS, matched the UX/UI to her brand and created a more effective layout for her target market. We also held several consulting calls with the client to help guide her on the use of her site and the transition to online selling as a small local business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931177-EHD1PB0PXKMHDKE9IDD1/dev+2+copy.jpg</image:loc>
      <image:title>HRB</image:title>
      <image:caption>From there I went through several rounds of revisions with the client in order to help her create a clear idea for her brand and get exactly what she didn’t know she was looking for. After finalizing the clients store rebranding I helped her rebrand her in-store product line brand to match with the new store branding.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931287-L0S2QXC8O0LKF75TPQ0R/hrb+box+copy.jpg</image:loc>
      <image:title>HRB - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931321-2O5ZVUGI3TTC1G11VZZJ/HRB+LAYOUT++copy.jpg</image:loc>
      <image:title>HRB - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931264-ZSEYHJ9CNME24DD13ID2/Untitled+design.gif</image:loc>
      <image:title>HRB - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931351-52QJPNUDL589Z0N89VM4/FR-+white+outline+lightest+teal+bg.png</image:loc>
      <image:title>HRB - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931429-ECFYM9FB5Q15RQH3WVHQ/long+BCH+white+logo+copy.jpg</image:loc>
      <image:title>HRB - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931477-L0ALB6NVCPVRV60985PU/boyer+creek+home+t+shirt+mock+copy.jpg</image:loc>
      <image:title>HRB - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931504-9P56UPTBY2SJ6GT67X8Y/BCH+logo+Black.png</image:loc>
      <image:title>HRB - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931194-YHXUF8DNBVXN9EC6IMS9/HRB+Logo+salmon+shape+copy.jpg</image:loc>
      <image:title>HRB - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931384-FLGP97CH8B5GQ7TRUWHG/HRB+tag++copy.jpg</image:loc>
      <image:title>HRB - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931234-MDXR7BOLRIMQYH591LGQ/teal+logo+FULL.png</image:loc>
      <image:title>HRB - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931813-7IEDJCDRXBVV1VFYSKG9/HRB+Brand+Guidelines.jpg</image:loc>
      <image:title>HRB</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931882-3LD5CO9FTU5SSBFLQI6J/HRB+Brand+Guidelines2.jpg</image:loc>
      <image:title>HRB</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931706-REWJIUZAEVPL1FKHQOJC/HRB+Brand+Guidelines3.jpg</image:loc>
      <image:title>HRB</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931574-061B38FXJPX3PQTAYTBN/HRB+Brand+Guidelines4.jpg</image:loc>
      <image:title>HRB</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931758-M7NCE9FN6WPI899TDHLU/HRB+Brand+Guidelines5.jpg</image:loc>
      <image:title>HRB</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931958-26MQGS6CZ1YNC8CITQNC/HRB+Brand+Guidelines6.jpg</image:loc>
      <image:title>HRB</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931927-MH1LSKCE8X13Q1LJ3XX7/HRB+Brand+Guidelines7.jpg</image:loc>
      <image:title>HRB</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791931634-0A5ZUPRVR8SA4Y8CAVGA/HRB+Brand+Guidelines8.jpg</image:loc>
      <image:title>HRB</image:title>
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  </url>
  <url>
    <loc>https://www.andrealauzon.com/stroll</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791935251-D1MQWRPOA88KX6D7E08W/rouu+copy.jpg</image:loc>
      <image:title>Stroll</image:title>
      <image:caption>I started by having a digital meeting with the client to understand how Covid affected her business and what promotional material she was interested in. Then after the initial assessment I created a presentation going over some options and developed a plan that best fit both her current and future needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791935269-ZG1OYZPGWV1HOXIEKKO6/Draft+1_Page_2.jpg</image:loc>
      <image:title>Stroll</image:title>
      <image:caption>I then created a rough draft for the client and had another meeting to discuss copy and get her personal images. As the client was a copywriter we worked together to edit drafts and ensure the content was what her business needed.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791935281-J29ECF2CJ0SJ9NB2FO5M/Stroll+Walking+Tour+Booklet+%5Bprinters+spreads%5D_Page_2.jpg</image:loc>
      <image:title>Stroll</image:title>
      <image:caption>Finally, after all the copy and images were finalized with the client the final touches were put on the brochure. It was then exported in a ready to print format as the client wanted to put it into production as soon as possible. Then we worked with the client to provide consulting for this promotional material and provided guides for future use on promotional material for her business.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Stroll - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791935293-3L0W7QPDP50F7S4UXGLT/stroll+mock+3+copy.jpg</image:loc>
      <image:title>Stroll - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791935306-E1O1K8QR8UMVVV7J5C4C/stroll+mockuop1+copy.jpg</image:loc>
      <image:title>Stroll - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791935297-X2C8KFXLGK258193LVZT/stroll+mock+2+copy.jpg</image:loc>
      <image:title>Stroll - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Stroll</image:title>
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      <image:title>Stroll</image:title>
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      <image:title>Stroll</image:title>
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  </url>
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    <loc>https://www.andrealauzon.com/src</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-09-07</lastmod>
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  </url>
  <url>
    <loc>https://www.andrealauzon.com/hygge</loc>
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    <priority>0.75</priority>
    <lastmod>2024-07-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952408-RPLZX9T8H0SMAOKXGXTN/semi+comps+copy.jpg</image:loc>
      <image:title>Hygge</image:title>
      <image:caption>Once I had a solid idea of brand direction I created initial concepts and outlined all the assets I was going to create.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952412-7SQHG8WD1WZLHICASQIW/wip+copy.jpg</image:loc>
      <image:title>Hygge</image:title>
      <image:caption>Once I reached a middle point in development, I reached out to a select focus group for feedback. Taking the feedback into consideration I moved forward to the final phase of each asset.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952401-WRJUP680WWHU1RMP34O3/mood+board+copy.jpg</image:loc>
      <image:title>Hygge</image:title>
      <image:caption>I started by narrowing down the target market I was aiming to attract and what qualities they require from home buying. From there I researched trends and concepts within home decorating that overlapped with my target market. Once I decided on the concept of Hygge I then compiled an aesthetic mood board to plan out the look and feel of the brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952473-YEVEQHIC6MA6YK1XOMRU/hygge+mock+up+book+copy.jpg</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952493-YMEY6G2N1M28VCLJECXH/eblast+copy.jpg</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952445-50345K1F51GXKSOKL5EA/bustop+copy.jpg</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952484-7C120A32S2I4OF4N4GFJ/appscreens+copy.jpg</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952433-6NP6H6N298T4Q9OF43E0/Comp+1.gif</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952418-CKNHJGV9FB47GAZNDQOR/long+hygge+logo+copy.jpg</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952466-XT1SDJAC71XEP4C54OHC/business+card+hyggeeVisitenkarten+%E2%80%93+diverse.jpg</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952477-LWJXWF8QNGBOS3CUV9MJ/banner-1.gif</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952488-8EYJIDF9H424XXRDNCX7/billy+copy.jpg</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952499-WNVZIPW9KVQZSXRLVEKB/Print+PDF.jpg</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952481-AHDRNM36ACJ9OUH2XPM0/long+hygge+bw+logo+copy.jpg</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952451-IO1N2ZHY9YP4X5SBFTCC/banner2.gif</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952441-WYT3Q4SU8H06FVWDL2Y2/hyggee+mock+book+copy.jpg</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952427-SLO4WTJKRLFMAXTH7R9H/business+card+hyggeeVisitenkarten+%E2%80%93+Ansicht+Vorder-_R%C3%BCckseite.jpg</image:loc>
      <image:title>Hygge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952551-HZJNKR9MC9YIAPUREKV0/prez.jpg</image:loc>
      <image:title>Hygge</image:title>
    </image:image>
    <image:image>
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      <image:title>Hygge</image:title>
    </image:image>
    <image:image>
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      <image:title>Hygge</image:title>
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    <image:image>
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      <image:title>Hygge</image:title>
    </image:image>
    <image:image>
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      <image:title>Hygge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952584-MRSS6LFPNUFTK48M4FFZ/prez6.jpg</image:loc>
      <image:title>Hygge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66913374dca11836a130707f/1720791952689-9NQ6QDCJTUH9JLT3ALDB/prez7.jpg</image:loc>
      <image:title>Hygge</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.andrealauzon.com/panda</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-05</lastmod>
    <image:image>
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